According to the survey of the Associated Chambers of Commerce and Industry of India (Assocham) only 10 percent, MBAs in India are actually employable despite huge demand of MBAs.
The main reason behind such a situation is the gap between industry relevant skills and education. At most, these MBA students are good at theoretical knowledge but do not have practical knowledge and skills to apply these theories.
The situation is only worsening by the day, as B-schools are mushrooming across Indian cities offering theoretical knowledge with no focus on practical and skills development.
Much the same is happening with Management and Marketing students in India, just go to any B-school in Delhi/NCR region. Anyone can easily find that their theoretical knowledge is good or average, and they know the logos of many companies and their taglines, but there is almost negligible skills to develop strategies, generate leads and sales, and understand latest technology to enhance productivity and optimize marketing.
Nowadays, companies who are looking for marketing students are not interested in their summer internships, scores, and debates and painting competitions, they want industry-relevant skills. They want employees that can help them develop their business, increase their leads, sales and profits.
In today’s increased virtualization of marketing, the landscape of marketing has changed for better with increasing Internet population in India, maturing of Internet marketplace, increase of spending in Digital Marketing and more than double returns from it, and explosion in e-commerce growth in India.
The progress and scenario in Indian economy, only makes Digital Marketing a lucrative career, especially for MBAs and Marketing students.
According to the Economics Times, Digital Marketing profession is one the top 5 professions to look out for in 2014. This is because of the huge demand from the industry for digital marketers, but still there is dearth of talent and professionals.
I have generated 7 reasons for marketing students in India to learn digital marketing. Let us see to it.
#1. Digital Marketing is the Future of the Marketing
According to the Forrester, Digital Marketing is gaining so much ground that in near future ‘Digital Marketing’ to become just ‘Marketing’.
Before you doubt this statement, let me tell you, we are cornered by digital technologies such as smartphones, tablets, smart TVs, smart cars and now even smart homes. Moreover, recently our digital consumption has gone up radically, a study approves it that found US consumes more Digital Media than TV.
In this juncture, companies, governments, organizations, non-profit organizations and communities are spending huge to target, attract and engage their audience. Therefore, this can be the prime reason to learn Digital Marketing, as it is definitely ‘The Marketing’ of the future.
#2. Industry Demands for Digital Marketing Skills
As mentioned earlier, Digital Marketing profession is listed in the top 5 profession to look out in 2014. That directly means that industry is increasingly realizing the importance of Digital Marketing in India, and therefore hiring marketers that have skills and knowledge in it.
In India, we have Real Estate, Hospitality and Travel industry, B2B businesses, B2C businesses, Retail, Consultancy, Manufacturing, Export-Import and many other industries, who are eagerly looking for professional Digital Marketers to hire.
However, industry is facing talent crunch, as there is more demand than supply. Just go to Naukri.com, Monster.com, timesjob.com etc. and search for ‘Digital Marketing Job’, and you will be surprised by the demand.
#3. Digital Marketing Gets You Better Pay and Position
Its widely known, Digital Marketing helps you directly connect with customer/client, liaison, communicate and interact, and generate leads and sales in real time. Therefore, by learning Digital Marketing you ipso facto learn about how to make money for the organization/enterprise/company.
Today, company only wants marketers that can generate leads and sales, so by acquiring relevant skills in Digital Marketing you are better placed for higher packages and position.
Even, if your core job is not Digital Marketing despite that company is willing to invest in people that have knowledge and skills in Digital Marketing tactics, techniques and technologies.
As Mr. Manjunatha in his interview to the Hindu rightly says, “Digital Marketing is built on the core principles of traditional marketing”. Therefore, your theoretical knowledge will work in tandem with Digital Marketing that eventually boosts your marketing efforts itself.
#4. Marketing Strategy Incomplete without Digital Strategy
In your marketing strategy development assignments, during your MBA/Marketing course you would not have missed to include the role of digital/internet/online marketing.
Moreover, just ask any marketer today, they will tell how important digital strategy is to their marketing strategy. This is because, no company/organization wants to miss another revenue generation medium or lag behind to their competitors.
Therefore, again importance of Digital Marketing in your marketing career increases exponentially.
#5. Digital Marketing Opens Up Wide Variety of Job Prospects
If you think Digital Marketing is just Digital Marketing, let me tell you it is not, there is more to it. There are many areas in it such as Search Engine Optimization, Social Media Marketing, Content Writing, Copy Writing, Online Advertising, Conversion Rate Optimization, and Inbound Marketing, etc.
You can learn basics of all, and develop specialization in one of them to help you get better prospects. While pursuing a course in Digital Marketing you have many options to choose from that can get you variety of jobs.
#6. Learning Digital Marketing is Affordable and High Returning
Learning and pursuing course in Digital Marketing is immensely affordable than a regular two year MBA course or any marketing course. Moreover, returns on learning Digital Marketing are immensely high again as you have more job prospects and better pay packages.
#7. You Can Start Your Own Business or Earn Independently
One of the important benefits of career in Digital Marketing is that you can start your own business or just work independently. By searching using keywords such as “hire a digital marketing professional” or “freelance digital marketer”, you will find n-number of people online providing services from small to large companies across the world.
I hope I been able to convince you. Still you are not convinced you can ask questions below I would be more than happy to help.
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